Showing posts with label Customers. Show all posts
Showing posts with label Customers. Show all posts

Saturday, July 2, 2016

Enhancing the unboxing experience with Custom Boxes

Unboxing is a process that involves taking items you’ve purchased out of boxes, and then packaging them in a manner that makes customers enjoy it.When customers receive it, technically they’re unboxing, where they find the product and take it out. But unboxing differs from each type of experience, with some being far more impactful than others can be.

You will see some unboxing videos where customers open up so many unique gadgets, and a ton of influencers love to take videos of these. Some of them can even go viral, taking your brand to a whole different level. 



Why Unboxing is Important

Unboxing is so important because, when customers get products, you give them something to cherish. Businesses thrive on happy and repeat buyers, as it creates memorable experiences. 

For those owning ecommerce businesses, various interactions will help to build your reputation. Unboxing is one of the easiest ways for you to make your reputation spread like wildfire. 

Think of it. a boring cardboard box won’t give your brand the pizzas that it deserves, and the best approach that you should use to wow customers and get them to buy your products is to do this, because you’ll be able to jumpstart all of those benefits and persuade customers if you give them something they love. 

So how do you make the unboxing experiences so much better than before? Well, here’s a few ways to make it shine! 



Look at the Box Exterior 

The first part is well, the outside box. While plain boxes are cheaper, you’re missing out on creating an impact! 

Branded boxes help to establish the recognition you want, and with eye-catching unique design that will align with the brand, customers will feel the inspiration to share your videos and images all across social media.

Even if someone forgets to mention the place they purchased products, it will become apparent on the packaging by encouraging anyone that sees this to make purchases. 

Branded boxes also ensure that customers know immediately who they’re getting packages from the moment they arrive.   You’ll be able to show them that yes, you do put through into it, and it creates purchasers that will do so again and again within the future. 

Make the Interior Immersive. 

You might think it’s just the outside to worry about. No, that’s not the case, and you need the interior as well, as it will help with expansion of the narrative of personalized and immersive retail experiences. You can also make the consumers feel really special and celebrated by your company.  



Some of the things you can do with the interior design include: 

  • Have handwritten personalized notes to the customer inside, prefab on branded or special paper. 

  • Use tissue paper and filler to create a fun display of your stuff 

  • Business cards and various promotional material in order to give customers extra encouragement, and they feel special about purchasing from you once more. 

Emphasize your Presentation 

Finally, make the presentation matter. It says so much about your company if you give slovenly types of experiences to customers, and you want to give them something they will indeed take pride in.  This little action builds a better, more lasting impression, encouraging them to share all of this through social media. It looks really good, so having it arranged is fun. 

You can use all of this to make your own personalized experience all the better, and it will in turn not just build good customers for the here and now, but for the future too. 


Tuesday, May 6, 2008

The Best Ecofriendly Void Fill Alternatives Out there

Void fill is important for items. Known as dunnage, it protects the items by filling in such empty spaces during the shipping process. By filling in the items, the package is further protected, and also will be shelled in a protective coating, especially when jostling and tears occur. 

While a lot of void fill works great, there is a huge problem with it: many times, it is not sustainable. Companies that are looking to have a better protection of such items need something that will protect what they like, without breaking the bank. 

Luckily, there are such items. Here, we’ll go over the best eco-friendly void fill alternatives to consider. 

Sustainable Options 

A lot of mushroom foam is used in this type of packaging. For many void fill alternatives, mushroom is the way to go. It’s sustainable, biodegradable, and also will hold the items inside. 



Recycled paper is another one. Paper that’s recycled, especially by business, will help with ensuring that you’re able to recycle the paper, and toss it in a sustainable manner. 

There's also biodegradable air cushions, made with sustainable items. Again, it’s another wonderful alternative to void fill made from plastic and other such items, which a lot of companies are working to shy away from. 

Does it Hold up? 

Yes, it does. There’s some pretty sizable differences with some. Most of the recycled and biodegradable options hold up well. 

Mushroom foam, though newer, is a great resource. The one downside to this is that it’s not as common, so it could be harder for you to procure. 

However, other void fill options, such as foam and other plastics, tend to be bad for the environment. Biodegradable air pillows and recycled crinkle paper is made in a manner where all of the good benefits are still there, but with a more sustainable focus compared to others. 



What About Costs? 

A big problem that people worry about is costs.   After all, these eco-friendly options will cost more in the long run, right? 

Not necessarily. 

In the beginning yes.   Most of these sustainable fillers tend to cost a whole lot more for companies early on, due to the sheer difference in costs. They’re not as common, and many times, people wonder if it is worth it to use this. However, in the long term, eco-friendly void fill pays off. 

Why is that? well a lot of people who buy this early on and up saving money. Lots of places are starting to go sustainable with their options for packaging, void fill included. So yes, it will pay off in the long haul if you use this. 

Again, it does cost a lot in the beginning, but the results of all of this will pay off if you’re looking to make it something that you will want to enjoy, and take advantage of. 



The future Of This 

While ecofriendly void fill for packaging is a relatively new thing, we are starting to see other alternatives rise from all of this. 

One example of this is water-soluble types of void fill packaging.  Water-soluble packaging pays off, as it offers you a whole lot of fun ways to make it stand out. 

Plant-based is another.   For many companies, using plant-based packaging’s already happening. It just needs to extend to their void fill to take full advantage. 

With more eco-friendly void fill alternatives on the horizon, the sky’s the limit on this. Being able to make it work is a charming, wonderful thing, so feel free to use these alternatives, and see for yourself just where it takes you.