Invisible ink is great for a variety of reasons. It works well, especially for hidden messages your packaging might have. If you want to leave something for those who shine it under a black light that others can’t see, it will work great.
Another reason is for security codes. For sensitive packaging, offering the security code in invisible ink means that there’s no chance of someone tampering with the item, since unless they know it’s there, they won’t use it.
Finally, it works for branding elements, offering customer interaction. It helps to ensure that someone’s getting a legitimate product when they purchase from you. Overall, invisible ink is good, and with a lot of potential uses, it’s something to consider for high-security products.
Applications
The best way to use this is for anything that needs the extra protection.
High-value shipments are one example. These shipments are going to be easy targets for thieves and tampering, so you want to make sure that you have high-value shipments in invisible ink for your products. It’s important for a lot of reasons, and something to consider.
Event-based promotions are another. If an event is happening, having a promotion in invisible ink that says when to put it up, and any sorts of possible logistics that might be there is also good to consider.
Finally, you’ve got limited-edition products. Various products that are limited edition benefit from invisible ink because it provides authenticity of the items that are in hand, which is great for adding extra peace of mind for customers too.
Technologies that are Used
Most of the time, they are UV reactive, which means that when you shine a blacklight on it, the code or various images will glow.
Another one is heat-sensitive inks. These inks will react to changes in heat, so adding a heat gun and the like to this will help to really make the inks stand out, and also adds an extra layer of security, since not everyone will have it.
The Benefits of Such
There’s a ton of great benefits that come with this type of packaging.
First, it provides exclusivity, something that’s good for limited-edition items that are out there. when you make something exclusive for people, you’ll be able to, as a result of such, get them excited for the product. It also proves that you’re giving them something that’s just for them, again making it fun.
Another benefit is that it also deters counterfeiting, which is common for high-value items. Deterring this improves the way the product stands out, giving them something that they can trust, and provide some extra reassurance.
Finally, and this is for the customers, it enhances and provides an interactive experience. Customers are able to see the unique logos and colors that are in there, making the experience as exciting as it can be, and also gives them something to look forward to.
Future Ideas
Some future ideas include making the ink dynamic. Dynamic ink is something that's a fun, unique experience. You can make the ink change, and it will reveal evolving designs.
Overall, invisible ink is a great idea for your packaging, and offers enhanced security and a fun experience. Consider adding invisible ink to your brand, and look for some of the different ways that you can make it really shine. Overall, once you start to build these ever-evolving designs, you’ll start to grow and become even more familiarized with this, making it a fun way for you to make not only the products that you have stand out, but also the brand itself.
