You’ve got a good packaging, and you’re able to give out a product that people love. But how can you take this to the next level? Well, personalizing this is actually something that people love. Custom thank-you cards and notes are great for boosting the thoughtfulness of the packaging to customers, boosting the relationship with the other person as well. This offers the chance for customers to be valued and special, boosting brand loyalty. It also makes it a more personalized touch, and this is good for ecommerce websites that don’t have a storefront.
The phone and computer screen doesn’t have the same touch as a note that you make and that's important to understand. Custom thank-you notes are great for enhancing the uniqueness of a brand, and the personality of a brand too. It can include artwork that's aesthetic, a stamp that’s eye-catching, or a cardstock that’s super high-quality, and it can create an impact that’s super positive for brands. How do you do this? Here are a couple of things to consider.
Have the First Name There
One big thing is to add the first name to the top of this. We become excited when we hear our first name. When we see our name, it gives us a chance to be addressed personally, and it boosts engagement with others.
Acknowledge how long they’ve been a customer
If they’re a new buyer, say thanks for joining. Don’t use certain words though like business since it makes it seem like just another transaction for you. You should make it exciting, welcoming, and showcase value.
For customers that are returning, you should thank them, and tell them that you’re appreciative of the support that you get from them.
You can also add in some feedback or QR codes for this, and it can be a good way to get some feedback, and it also proves that the feedback is also incredibly valued too.
Include Product Sentences
This is a personalized note, so keep in mind that the tips and the different parts of a product, or even the way to use this and the benefits are important.
If something is a bestseller, tell them why that is.
You can also share other products that you enjoy to make this even more personalized for you.
With this too, you should highlight the contribution the purchase has made for you. Whether it’s for being more eco-friendly, or even donating a part of the sales, this can show to customers that what they bought is valuable, and it’s contributive to the brand.
In this too, you should also consider adding in as well the mission slogan and any other commitments that this has as well to the brand, and other things that make the brand stand out.
You should make sure that you tell them what the donation does, or what your goals are.
Learn how to write a mission statement and add it to the bottom.
Create a unique writing style
Finally, make sure that when you do this, you give it a unique and fun writing style that’s great for capturing the attention of a customer.
Use different writing styles that showcase the message and try to add a little bit of humor to this, and some fun visuals, that’ll really leave an impression that’s lasting, and really good.
This should be added to the part of the packaging that you have and try to make it so that you’re able to make it work. You’ll see a major change once you start getting nice and personal with these thank-you notes!
